Home

Going East or West?
A Handbook for American and Chinese Business Travelers

Language Issues

The issues of pronunciation and usage affect the ability to use either English or Chinese. In English, usage takes precedence in most cases. If the usage is close, the listener will understand the meaning even if the pronunciation isn't quite what's expected.


But in Chinese, variations in pronunciation can reflect quite different meanings. This is due to the fact that Chinese is a tonal language. In English, changes in tone reflect the emphasis of the speaker, not the core meaning of words. In Chinese, changes in tone can indicate completely different words. For example: In English, if you pronounce a word with a rising tone, it usually indicates a question; a falling tone will indicate a statement. English may also use tone to convey emotion. In Chinese, 'ma' pronounced with a rising tone can mean 'numb' while "ma" pronounced with a falling tone can mean 'to condemn;' 'ma' pronounced with an even tone means 'mother' but pronounced with a combination falling-rising tone, it can mean 'horse' or it could be someone's family name.

International Business

Language Issues

In our book

  • Pronunciation and Usage
  • Chinese Pronunciation and Minority Languages
  • American English and Regional Accents
  • Working with an Interpreter

In our directory

  • Language Study, Dictionaries
  • Translation and Interpreting Resources


We also have a nice selection of books on international business and management in our Bookstore.

Copyright © Wudang Research Association