The values held by a culture affect the way people from that culture behave, the way they relate to others, and the way they think of themselves.
Americans value independence, self-reliance, and competition. American culture is competitive. There is always a contest to be won or a prize to be had. Americans always want to be first, to be the best, to be the champions. Americans are called cowboys not just because of romantic images from the period of westward expansion, but for impetuous and unrestrained actions, open competition and direct speech. Americans are committed to the notion that each person is unique and has something to contribute.
Chinese value compromise, the group, and social harmony. Chinese culture is cooperative. Where an American will challenge; a Chinese will try to mediate. Where an American will assert individuality, a Chinese will relinquish personal status to preserve the harmony of the whole.
