for The Traditional Taiji Alliance for Veterans
Newsletter Marketing
One of the tried and true methods to gain and retain followers is a newsletter. It gives the receiver some information they may not have previously had. It also gives the sender the a chance to present their product or service to the receiver.
Printing and mailing materials is done far less today than in the past. Email is less expensive. But to reach more people, printing and strategic placement are key. This is much more advertising and much less direct mail marketing.
It’s not about how many people receive the newsletter. It’s about how many people could see the newsletter. For example: I could send it to one person. They might share it with others. That would be great. I could also send it to an organization with 400 members and ask them to share it.