Going East or West?
Going East or West? provides a general reference and a few stories to highlight cultural differences and common features. We published it in the late 1990’s when travel between the US and China wasn’t as common as it is today.
Going East or West? A Handbook for American and Chinese Business Travelers
- Two-way culture comparisons
- Business travel perspective (not sightseeing)
- Business and negotiation strategies
- Real-world illustrations and stories
- English
Available from Amazon.com
- Paperback: 220 pages
- Publisher: Wudang Research Association; 1st edition (December 2000)
- Language: English
- ISBN-10: 0967288916
- ISBN-13: 978-0967288918


